T-QUAL accreditation
The consumer marketing campaign for Australia’s symbol for quality tourism, the T-QUAL Tick , will be launched on 6 December 2011. The Tourism Australia led campaign will encourage travellers to book T-QUAL products when planning their next Aussie holiday. Activities of the campaign include: A dedicated T-QUAL micro site within the TripAdvisor Australia website showcasing T-QUAL endorsed businesses; Advertising across numerous Australian travel planning sites directing consumers to the TripAdvisor micro site; Preferential listing on Australia.com for T-QUAL endorsed businesses that are part of the Australian Tourism Data Warehouse (ATDW); and A supporting PR program that will highlight quality tourism experiences throughout Australia.