T-QUAL accreditation

The consumer marketing campaign for Australia’s symbol for quality tourism, the T-QUAL Tick, will be launched on 6 December 2011. The Tourism Australia led campaign will encourage travellers to book T-QUAL products when planning their next Aussie holiday.

Activities of the campaign include:

  • A dedicated T-QUAL micro site within the TripAdvisor Australia website showcasing T-QUAL endorsed businesses;
  • Advertising across numerous Australian travel planning sites directing consumers to the TripAdvisor micro site;
  • Preferential listing on Australia.com for T-QUAL endorsed businesses that are part of the Australian Tourism Data Warehouse (ATDW); and 
  • A supporting PR program that will highlight quality tourism experiences throughout Australia.

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