Business Confidence on the Rise

The results of the latest Sunshine Coast Business Confidence Survey show a vast improvement in local business confidence when compared to results six months ago.
Mayor Mark Jamieson said the survey results are a positive spark of optimism reflecting some of the national data coming through in recent times.
“The strongest sign of local business confidence in recent times was demonstrated in the forecasts over the coming six months, with 61% of Sunshine Coast businesses saying they expect trading conditions to be either ‘somewhat or much stronger,” said the Mayor.
“However it has been a tough couple of years, with many businesses hurting for some time, so let’s all get behind this recovery to help it truly take off.”
A closer look at the survey data revealed that local businesses expect business performance to improve on the back of stronger profitability, and to a lesser extent increased capital expenditure. 
Each time the survey is conducted it tackles one of the big issues facing the business community, with the latest survey focusing on innovation.
Business managers across the region appear to understand the importance of innovation with 67% of participants deeming it either a high or very high priority.
More than 57% of participants who introduced new technologies, larger product offerings, innovative processes and marketing strategies indicated that their implementation of these innovations was a success due to improved business performance over the past six months.
For more information and to download a copy of the survey results, visit council's business website.

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